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  • Murugappan Meiyappan

How We Launched a Successful Customer-Engagement Campaign During National Lockdown

Updated: Apr 22, 2020

In April 2020, we organized a film festival in order to promote creativity and social distancing among people who were working from home, trying hard to resist the urge to step out.

Our campaign drove a combined traffic of 2.35+ Lakhs, with more than 1000 individuals participating in the contest, 250+ eligible films, and 1 winner. Here's a complete rundown of how we achieved this.

That brings us to the end of two very exhilarating weeks: for the organizers and the participants alike. We've compiled all the films that made it to the finals into a YouTube playlist.

If you have any questions about how we executed this entire campaign while stationed at our individual homes, don't hesitate to reach out to us.

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