• Murugappan Meiyappan

3 Significant Blind Spots in Your Digital Marketing Vision for 2020 (and How to Tackle them)


[Image courtesy: Pexels]


At the time of writing this article, a new year is right around the corner. As is a new decade.


Everyone in the marketing industry knows that the platforms we frequent and the audiences we reach out to are constantly evolving. This has been marketing canon for as long as we've known.


However, 2020 is something of a special year because several trends that have been gradually emerging for years now, will finally be tipping the scales in the coming few months.


Let's see what these trends are, and how we can equip ourselves to stay on top of them.


1. The Power of the Voice


With Google and Amazon leading the way, and Siri and Cortana trailing right behind them, it's expected that 50% of internet searches will be voice-based. [source]


Keeping this statistic in mind, I urge every organization out there to reconsider having their SEO team fall under their tech wing. Put it where it belongs: under the marketing vertical!


Even though your SEO expert looks and talks like a tech wizard, finding effective keywords, converting them into views, clicks and eventually into actual business, is very much an area that demands your best marketing resources' attention.


2. Customize, Target and Cater


The internet's reach has hit a critical point in recent times. More and more people in developing regions of the world are beginning to use the internet for entertainment and leisure, and not as an expensive utility tool anymore.


Considering how there are nearly 4 billion people in the world with access to the internet, there'll be little to no impact if you're simply launching your campaigns with a generic approach.


Know your audience, target your campaigns at them, and give them what they need - even if it might not be what they want. This is by no means a groundbreaking marketing strategy; however, it's more important now than ever to keep it in mind while designing your marketing campaigns.


3. Video is Still King


Everyone I know is either speculating about and experimenting with new media, or trying to reinvent Print - but let's face the facts - in just two years time, more than two thirds of the internet will be populated with video content. [source]


Every organization you know is turning to video marketing for one simple reason: because it works.


Here's what you've got to do: Learn how to to boost your audience retention in your videos, learn how to make real conversions by placing effective calls to action, and most importantly, if you (or your marketing team) find yourself lacking in video expertise, hire an external agency who is damn good at it.

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